Michael J. Rovito, Ph.D.
Founder / Executive Director Men's Health Initiative
Dr. Michael J. Rovito is an Instructor in the Department of Health Professions at the University of Central Florida. His work specializes in health behavior change, men's health, and audience segmentation. His most recent original research created the "Control Identity" Personality Typology that aims to assist health education and intervention efforts for tailoring messaging strategies. He has published work on topics including perceptions of testicular and prostate cancer, masculinity/machismo, and roles of men in society. Currently, he is authoring a piece that details MHI's "Go On, Touch Yourself!" health education and awareness campaign.
Dr. Rovito is a Fellow of the Foundation for Informed Medical Decision Making, the Albert Schweitzer Foundation, and the Information Technology in Society Research Group. He currently serves as a Committee Member of the American Public Health Association's Men's Health Caucus.
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